Normal Studio

For the Saint-Étienne International Design Biennial 2013, the Greenhouse association is putting a production chain on display at its site. This pop-up factory has invited artists and designers to propose objects reproduced in plaster and sold exclusively for the duration of the event. This project is more than a simple exhibition. It combines creativity, design, manufacture and distribution, in a laboratory providing an insight into current issues surrounding the production of objects. It also refers to local heritage and the city’s special relationship with the manufacturing industry. “We have proposed three free figures, a cliff, a tunnel and a puddle. On the scale of toys, they allow the projection of a miniature world conducive to imagination.”