Installation / Design Parade #10 - Villa Noailles 2016

Installation / Design Parade #10 - Villa Noailles 2016

Euroluce / Milan 2017

Installation / Design Parade #11 - Villa Noailles 2017

Installation / Design Parade #11 - Villa Noailles 2017

Installation / Design Parade #11 - Villa Noailles 2017

Installation / Design Parade #12 - Villa Noailles 2018

Installation / Design Parade #12 - Villa Noailles 2018

Light & Building / Francfort 2018

Light & Building / Francfort 2018

Maison & Objet / Paris 2018

Maison & Objet / Paris 2018

Maison & Objet / Paris 2019

Euroluce / Milan 2019

Sammode Studio / Art direction

In 2015, the French lightning manufacturer Sammode called Normal Studio to support its development towards the domestic and the "contract" universe. The Sammode Studio entity is then created with its own identity. New collections, more domestic, are developed mainly for architects and decorators. The work on brand identity, photography and new products help to establish the brand, quickly reaching a large audience and developing the commercial network.
This comprehensive approach is the result of close collaboration between Emmanuel Gagnez, Sammode's CEO, and Normal Studio. Together, they develop a strategy, a commercial and artistic vision that encompasses the photographic and graphic identity, the product creation and the spaces invested by Sammode.
In 2018 Sammode reissues the lights of French designer Pierre Guariche and adds a new chapter to its industrial history.

Team:
Graphic: WA75 (Sammode Studio) / Twice studio (Pierre Guariche collection)
Photograph: Morgane Le Gall
Designers: Normal Studio / Stefan Diez