Normal Studio
Under the name of Normal Studio,
Jean-François Dingjian and Eloi Chafaï promote
an Elementary Design. They are less attached
to the formal research of an object than
to the tool that makes it which will generate
the shape and guide them in the first sketches
for a chair, a table or a light.
This name hides a yearning for precise
shapes. Deeply attached to the social and
cultural values of design, the two produce
timeless objects that go beyond trends
and postures. Their pieces, designed for large
manufacturers (Tolix, SEB, Tefal, Schneider
Electric) or as experimental micro-series
(CIRVA, Eno, Manufacture de Sèvres), bear
witness to their ability of working on different
scales. By tackling a variety of materials:
embossed sheet metal, wood, marble, leather,
ceramics, glass or plastic, they are accustomed
to transferring technologies between
different worlds.
In 2016, Normal Studio celebrates ten years
on the French design scene, a presence already
honored by a number of awards. The Design/
Company prize at Designer's Days 2010 crowned
their collaboration with Tolix where they were
the creative directors from 2007 to 2013;
the 2010 Designer of the Year award at Now!
(Maison&Objet); the Elle Deco Design Award
and many VIA Labels. Some of their products
are included in the permanent collection
of the Musée des Arts Décoratifs in Paris
and various Fonds National d'Art Contemporain
(National Contemporary Art Foundations)
throughout France.